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Eden Sassoon's Journey to Continue Her Father's Legacy: RVERIE.COM

It’s Tuesday morning on a typically sunny Los Angeles day. The Sunset Strip is bustling. Covering the length of Sunset Boulevard’s journey through West Hollywood before crossing into Beverly Hills; the Strip is all fast cars and fast money, dodgems and dollar bills. Entertainment billboards line the street and rise above the Hollywood horizon touting the next big thing, while the iconic Chateau Marmont hotel cuts an impressive, if surprising, silhouette in the background... 

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The Take-Anywhere Toned Leg Workout

“I try to switch things up,” Eden Sassoon, founder of her Pilates Plus studio in Beverly Hills. “I love my SoulCycle and yoga and think of myself as a very fit person. But I took a Pilates class today for the first time in a couple of weeks and it was crazy—I almost threw up!” According to her, nothing quite beats a “Pilates body.” We got Lexi Pacella, Pilates instructor at Sassoon’s Pilates Plus studio, to share five moves for sexy, toned legs that you can do anywhere, all under 10 minutes. In other words, it’s time to kick your “I have no time to go to the gym!” excuse to the curb.

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Dwight Miller Honored for 50 Years of Beauty!

“There were so many,” he said, “but the film from Angus Mitchell,  the presentation from Vidal’s daughter Eden, comments from sponsors like Zotos, Matrix, Pivot Point Int’l, Aquage, Atar Gold; and then past members of my teams coming to the stage was great. Luis Alvarez gets the most heads up for impersonating me during the roast. Having Charlet’s and my families at NAHA and the Celebration, including nieces, nephews and my godson’s family, these are all highlights.”

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#LONGHAIRDONTCARE

Extensions have been around for decades but in the past few years they have become hugely popular and “the norm,” especially here in LA. From celebrities on the red carpet to your local bank teller, everyone’s wearing them! After a summer of big and curly hair, I decided to do a test run with big and long for winter. I’ve had extensions before but wanted to make sure this time around, I did some research and went with ones that wouldn’t damage my hair…enter Eden by Eden Sassoon.

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Going Blonde for the First Time

Born a brunette but itching to cross over to the blonde side? You’re not alone. Going blonde for the first time can be tricky, so we asked colorist Joe Benjamin Jacovino of EDEN by Eden Sassoon to share his tips for going blonde — and keeping the color!

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Top Five Fall Hair Trends To Try From Industry Experts!

EDEN by Eden Sassoon’s senior hair stylist Zaley Blumenthal says, “for fall color, those bleached-out ends are being filled with dark chocolate auburn and rich deeper tones.”

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