Eden Sassoon is the daughter of the legendary beauty icon, Vidal Sassoon and owner of the newly launched EDEN by Eden Sassoon Salon in Los Angeles. Over 50 years after her father revolutionized the beauty industry, Eden has invigorated the family legacy by modernizing a contemporary salon experience to offer personalized beauty needs for women and men.

I wanted to create an environment that was peaceful and relaxed; a haven for women who want to look and feel beautiful both inside and out.
— Eden Sassoon